Crumbl Cookies is a popular cookie chain known for its rotating weekly flavors. Strawberry is a beloved flavor for many desserts, so Crumbl customers often wonder – does Crumbl have a strawberry cookie?
The short answer is yes, Crumbl has offered a strawberry cookie before as one of their limited time flavors. However, it is not a permanent menu item and only comes around occasionally as a weekly special flavor.
Crumbl was founded in 2017 in Logan, Utah and has since expanded to over 600 locations across the United States. The store offers milk chocolate chip cookies year-round, but rotates through roughly 100 specialty flavors each year. Some of their most popular flavors include cookies n’ cream, s’mores, mint chocolate chip, and churro.
Crumbl’s Strawberry Cookie History
Crumbl first introduced their strawberry cookie during the week of Valentine’s Day in February 2021. The limited time flavor was called Strawberry Shortcake and featured a sugar cookie base with chunks of white chocolate and freeze dried strawberries mixed throughout. It was topped with a sweet strawberry cream cheese frosting and decorated with more freeze dried strawberry pieces.
The strawberry shortcake cookie was very well received by Crumbl fans and many called for it to be added to the permanent menu. However, like all of Crumbl’s weekly flavors, it disappeared after that week.
Crumbl brought back the strawberry shortcake cookie in February 2022 for Valentine’s week again due to popular demand. Once again, it was only available for one week before being retired.
Most Recent Return
In summer 2022, Crumbl debuted a new strawberry cookie called Strawberry Shortcake Milkshake. This cookie featured graham cracker crumbs mixed into the sugar cookie dough along with white chocolate chips. It was topped with a sweet strawberry cream cheese frosting, crushed vanilla wafers, and freeze dried strawberries.
The strawberry shortcake milkshake cookie was available during the week of June 27th, 2022. It seems to have replaced the original strawberry shortcake cookie, providing a new strawberry flavor profile for fans to enjoy.
Future Availability
Based on the past pattern of availability, the strawberry shortcake milkshake cookie will likely return again in summer 2023 as a weekly special flavor. Crumbl tends to repeat popular limited time cookies about once per year.
It is unlikely that Crumbl will ever add a strawberry cookie to their permanent everyday menu. As a franchise built around novelty, they reserve specialty flavors like strawberry for limited time only to maintain excitement and urgency to visit.
However, strawberry is clearly a beloved flavor profile among Crumbl consumers. The strawberry shortcake and strawberry shortcake milkshake cookies have been two of the most raved about weekly flavors. So while not permanent, fans can expect the return of a strawberry cookie option approximately once per year.
Other Strawberry Desserts at Crumbl
In addition to strawberry cookies, Crumbl has also incorporated strawberry flavors into some of their specialty milkshake offerings.
For example, for Valentine’s Day 2022 they offered a limited time Strawberries & Cream milkshake made with fresh strawberries and vanilla ice cream topped with whipped cream and a cherry.
Crumbl also offered a strawberry milkshake in summer 2021 called Strawberry Shortcake. It was made with vanilla ice cream blended with chunks of shortcake and fresh strawberries then topped with whipped cream and crumbled strawberry shortcake.
So while strawberry cookies are only temporary, Crumbl does experiment with strawberry milkshake creations for holidays and seasonal menus. Strawberry dessert lovers have a few opportunities throughout the year to enjoy the flavor at Crumbl in either cookie or milkshake form.
Consumer Demand
It’s clear consumer demand is high for Crumbl to offer more strawberry cookies. Whenever a strawberry flavor appears, Crumbl fans rush to get their hands on the limited batches before they sell out.
On food review sites, blogs, Reddit, Instagram, and Facebook, you will see many comments pleading for a permanent spot for strawberry cookies on the Crumbl menu.
Here are some examples of feedback on social media:
“The strawberry shortcake cookie is my absolute fave! Why can’t Crumbl just add some of these amazing weekly flavors to their permanent menu??”
“Crumbl needs to make their Strawberry Shortcake cookie a regular flavor!! It’s one of the best things I’ve ever tasted from there!”
“That strawberry shortcake milkshake cookie was unreal. @CrumblCookies please bring it back again and again!”
Based on these types of reactions, strawberry is clearly a desired flavor profile that customers want more access too. Crumbl would be smart to find more ways to incorporate it into their rotating cookie schedule and milkshake offerings.
Petitions
Some die-hard Crumbl fans have gone as far as starting online petitions urging Crumbl to make strawberry a permanent flavor.
One Change.org petition that ran in early 2022 called for Crumbl to “Make Strawberry Shortcake a Permanent Cookie Flavor!” It received over 2,500 signatures before closing.
While Crumbl hasn’t added it to their everyday menu yet, the high demand demonstrated by these petitions shows just how popular the strawberry cookies are each time they return.
Why Isn’t Strawberry Permanent?
With such clear consumer enthusiasm around strawberry cookies, why hasn’t Crumbl added a permanent strawberry flavor yet?
There are likely a few strategic reasons driving that decision:
- Novelty – Having a constantly changing menu creates urgency and maintains customer interest week after week. Saving specialty flavors like strawberry only for holidays or summer drives traffic during those time periods.
- Seasonality – Strawberry is a summery flavor that makes the most sense in Q2 and Q3 rather than year-round. Keeping it restricted to summertime enhances its seasonal appeal.
- Complexity – Strawberry cookies require extra ingredients like freeze dried strawberries which complicates supply chain and inventory management versus chocolate chip which relies on basic ingredients.
- YOY Growth – Repeating limited time strawberry cookies annually allows Crumbl to tout YOY growth in social media impressions and purchases as fans rush to get their fix each return.
Despite customer petitions, as a successful and growing brand, Crumbl likely has strong financial and strategic reasons to keep strawberry as a specialty flavor for now. Of course, consumer demand can also eventually override business strategy so we may see strawberry go permanent someday.
Conclusion
In summary, while Crumbl has not added a strawberry cookie to their permanent everyday menu, they have offered popular strawberry flavors approximately once per year as limited time weekly specials. The strawberry shortcake and strawberry shortcake milkshake cookies have been two of their most raved about creations.
Fans clearly can’t get enough of the sweet strawberry flavor profile at Crumbl. Petitions and social media posts requesting Crumbl make strawberry permanent are common. However, Crumbl likely has financial and operational reasons strategically limiting strawberry to drive novelty and seasonality. But who knows, with enough customer enthusiasm, Crumbl may eventually cave and give fans what they want with a permanent strawberry cookie.