TikTok has become one of the most popular social media platforms, especially among Gen Z. With over 1 billion monthly active users, TikTok offers creators a massive potential audience. One of the main reasons people create TikTok videos is to earn money. But how exactly do you get paid on TikTok?
The short answer is: through the TikTok Creator Fund and influencer marketing campaigns. Creators can earn money based on the number of views their videos get. However, the amount earned per view depends on many factors.
In this article, we’ll provide a detailed overview of how TikTok pays creators and estimate how much you can expect to earn per view.
How Does TikTok Pay Creators?
There are two main ways creators can earn money on TikTok:
TikTok Creator Fund
The TikTok Creator Fund is a program that pays creators for videos that consistently get a high number of views. To be eligible, you must:
– Have at least 10,000 followers
– Be based in an eligible country (currently over 30 countries are eligible)
– Post original videos that follow TikTok’s content guidelines
If you meet these requirements, you can apply for the fund through your TikTok account settings. TikTok will review your account and let you know if you’re approved.
Once approved, you’ll earn money for each video view:
– U.S.: $0.02 – $0.04 per view
– U.K.: £0.0175 – £0.035 per view
– Other eligible countries: $0.018 – $0.04 per view
The exact rate depends on your videos’ engagement and viewership from your target audience. TikTok determines your rate based on the value of your video content.
One downside is that the Creator Fund has a limited budget each month. Once it’s used up, creators have to wait until the next month to start earning again.
Influencer Marketing Campaigns
Brands partner with influential TikTok creators to sponsor and promote their products or services. As a TikTok influencer, you can negotiate fixed sponsorship deals and earn money per post.
Rates vary widely based on your niche, number of followers and engagement metrics. For example, nano influencers (5,000 – 20,000 followers) may charge $30 – $500 per video. Macro influencers (500,000+ followers) can charge $2,000 – $5,000+.
The key is partnering with brands that align with your audience and niche. Sponsored content should feel authentic to your channel.
In addition to fixed deals, brands also run influencer marketing campaigns through mediation platforms like FameBit and Open Influence. Creators can earn money for views on branded video content.
How Much Does TikTok Pay per View?
So how much can you realistically expect to earn per 1,000 TikTok views? Here’s a rough breakdown:
TikTok Creator Fund
As mentioned, TikTok Creator Fund rates range from $0.02 – $0.04 per view. The average payout is estimated around $0.035 per view.
At that rate, for 1,000 TikTok views you’d earn:
1,000 views x $0.035 per view = $35
However, rates vary significantly depending on your location and content quality. Top creators likely earn towards the higher end ($0.04 per view), while smaller accounts earn less.
Influencer Marketing Campaigns
Influencer marketing earnings per view also vary but tend to be higher than the Creator Fund. Estimated payouts per 1,000 views include:
– Nano influencers: $20 – $100
– Micro influencers: $50 – $250
– Macro influencers: $500 – $1,000+
For example, a macro influencer with 1 million followers may charge a brand $5,000 for a sponsored TikTok video. If that video gets 500,000 views, they’d earn $5,000 / 500,000 views = $0.01 per view.
So the estimated earnings per 1,000 views would be:
1,000 views x $0.01 per view = $10
Keep in mind sponsored content rates also depend on your niche, audience quality, and negotiating skills.
How to Increase Your Views and Earnings
Here are some tips to get more views and maximize your earnings potential on TikTok:
Optimize Your Content
– Film high-quality videos with good lighting and stabilization
– Use popular audios, hashtags, and effects related to your niche to increase discoverability
– Post consistently 1-3 times per day during peak hours (early evening)
– Analyze your analytics to see which video types and topics get the most engagement
Engage With Your Audience
– Reply to comments and interact with viewers to build loyalty
– Ask questions and run polls to boost engagement
– Offer value and entertain your audience based on their interests
Collaborate With Other Creators
– Partner with creators in similar niches for shoutout campaigns
– Make duet and stitch videos using top-performing content
– Join a collab house or content collective
Promote Your TikToks Elsewhere
– Share your best content across other social platforms like Instagram and YouTube
– Embed your videos on external sites and link back to your TikTok
– Run TikTok video ads to new potential followers
Get Brand Sponsorships
– Proactively reach out to brands that align with your audience
– Produce branded content that engages viewers organically
– Negotiate fair compensation based on your follower count and average views
By consistently creating high-quality, engaging content and expanding your audience, you can maximize your TikTok earnings over time.
TikTok View Rates Examples
To give you a better idea, here are some real-world examples of approximate earnings from TikTok views at different audience sizes:
Nano Influencer (10k followers)
– 1,000 views = $20 (influencer rate)
– 10,000 views = $200
– 100,000 views = $2,000
Micro Influencer (50k followers)
– 1,000 views = $100 (influencer rate)
– 10,000 views = $1,000
– 100,000 views = $10,000
Macro Influencer (500k+ followers)
– 1,000 views = $10 (influencer rate)
– 10,000 views = $100
– 100,000 views = $1,000
– 1,000,000 views = $10,000
As you can see, larger TikTok accounts tend to earn more total revenue due to their higher view counts. However, nano and micro influencers can earn more per 1,000 views through negotiated sponsorship deals.
Other TikTok Monetization Options
In addition to the Creator Fund and influencer sponsorships, there are a few other ways to monetize your TikTok account:
TikTok LIVE Gifts
Fans can purchase and send virtual gifts to creators during TikTok LIVE streams, with creators earning a cut of the gift value. Gift values range from a few cents up to $500.
Affiliate Links
Add affiliate links to your TikTok profile and videos. You’ll earn a commission when followers click your links and make purchases. Great for product recommendations.
Selling Merchandise
Design your own merchandise like t-shirts, hoodies, mugs, and other custom apparel. Promote these in your TikTok bio or videos.
Paid Content Platforms
Share your TikTok videos on paid content platforms like Snibble and TikTokWala. Fans pay a subscription fee to access your content library.
Frequently Asked Questions
How much money can you make on TikTok?
Top TikTok creators can make thousands of dollars per video or millions of dollars per year from sponsorships, gifting, the Creator Fund, and other monetization methods. However, most creators earn much less, especially when just starting out. Patience and consistently creating great content is key.
How many followers do you need to make money?
You can start making money from influencer sponsorships with as little as 1,000 engaged followers. But rates are low until you reach nano influencer status with around 10,000 followers and beyond. Building your audience is crucial.
How long does it take to get paid from TikTok?
With the Creator Fund, earnings are paid out monthly as long as you meet the minimum threshold. Influencer sponsorships are usually paid via PayPal, Venmo, direct deposit, etc. within a few days or weeks after campaigns complete and data is reviewed.
Can you make a living off TikTok alone?
It’s possible, but quite challenging. Only the top creators make enough solely from TikTok to support themselves. Most supplement TikTok earnings with other income streams like merchandise, affiliate marketing, consulting, YouTube ad revenue, etc.
Is buying TikTok views worth it?
Buying fake views or followers is risky and against TikTok’s terms of service. Focus on creating great content and collaborating with others to grow your real audience organically. Authentic engagement is key to earning long-term respect and income as a creator.
The TikTok Money-Making Process
Here is a summary of the step-by-step process for how to earn money on TikTok:
1. Build your audience – Consistently post high-quality, engaging videos to gain followers in your niche. Interact and build relationships with your viewers.
2. Become a TikTok creator – Once you hit 10k+ followers, apply to join the Creator Fund to start earning per video view.
3. Partner with brands – Reach out to brands that align with your audience and negotiate sponsored content deals.
4. Diversify your revenue streams – In addition to TikTok’s Creator Fund and brand sponsorships, find other ways to monetize like affiliate links, merch, LIVE gifts, etc.
5. Continue growing your channel – With more followers and views, you’ll have more leverage to command higher earnings per view and per post.
If you stay patient, work hard, and build an authentic engaged audience, you can absolutely generate real income as a full-time TikTok creator one day.
Conclusion
While TikTok doesn’t publicly share exactly how much they pay creators per view, the average payout from the Creator Fund is estimated at around $0.03 – $0.04 per video view. Top sponsored content rates for influencers range from $0.01 – $1+ per view based on follower count.
By consistently publishing engaging content, collaborating with brands, and leveraging other earning options, it’s possible for TikTok creators to earn thousands of dollars per month. However, patience and diligence are required to build up to that level of income.
The key is focusing on your audience and bringing value through entertainment or education. With enough views and brand partnerships, TikTok can become a lucrative platform. But it requires determination and a commitment to the craft.