Crumbl Cookies is a popular cookie chain known for its rotating weekly flavors. One of Crumbl’s most beloved special edition flavors is the Mango Cookie, featuring a mango cream cheese frosting. However, the Mango Cookie disappeared from Crumbl’s rotation in early 2022, leaving fans wondering – what happened to Crumbl’s mango cookie?
The Rise in Popularity of Crumbl’s Mango Cookie
Crumbl first introduced the Mango Cookie in 2021. It quickly became a fan favorite thanks to its unique, tropical twist on Crumbl’s signature sugar cookie base. The Mango Cookie features a cookie base mixed with real mango puree, topped with a mango cream cheese frosting and dusted with graham cracker crumbs.
The Mango Cookie was met with widespread enthusiasm on social media. Fans raved about the bright, fruity flavor and creamy frosting. Many called it their new favorite Crumbl cookie. Photos of the vibrant orange cookie flooded Instagram and TikTok.
As word spread, demand for the Mango Cookie skyrocketed. Lines at Crumbl shops grew longer whenever the Mango Cookie was featured. Some locations even sold out of the popular flavor. It was clear the Mango Cookie had made a big impression in its short time on the Crumbl menu.
The Mango Cookie’s Disappearance in Early 2022
In early 2022, Crumbl quietly removed the Mango Cookie from its weekly rotating flavors. For months, fans continued to ask about its return on social media and in shops, but received no concrete answer.
Some speculated production or ingredient costs may have motivated the removal. Mango puree and fresh mangoes can be more expensive than other fruit purees. The hand-crafted mango cream cheese frosting also likely required more time, labor and ingredients compared to a standard frosting. Given rapid expansion plans, Crumbl may have decided margins on the Mango Cookie were too slim.
There were also rumors of possible supply chain issues impacting the availability of mangoes and other ingredients that could no longer support nationwide demand for the popular cookie.
Whatever the reason, Crumbl stayed silent, only noting the cookie had been placed “in the Crumbl vault” when pressed for details. Disappointed fans mourned the loss of the Mango Cookie online and hoped it would eventually make a comeback.
Petitions and Requests to Bring Back the Mango Cookie
Following the Mango Cookie’s disappearance, fans took to social media to voice their frustration over its removal from the Crumbl lineup. Many posted on the company’s Instagram and TikTok pages, begging Crumbl to bring the cookie back.
Several change.org petitions were even created urging Crumbl to reconsider. The largest petition, called “Bring Back Crumbl’s Mango Cookie,” accumulated over 5,000 signatures from passionate mango fans. Supporters explained how much they loved the tropical twist on a classic cookie and missed that bright pop of mango flavor. Many asked if supply or cost issues were behind the removal and suggested Crumbl try again with a tweaked recipe if needed.
Along with petitions, thousands of comments piled up on Crumbl’s social posts asking for another chance to enjoy the Mango Cookie. Fans touted it as a cult favorite and one of the most unique, crave-worthy flavors Crumbl had ever offered.
Despite the outpouring of love for the discontinued cookie, Crumbl never acknowledged the petitions or pleas to bring the Mango Cookie back on the menu.
Crumbl Brings Back Mango for Limited Time in Summer 2022
After over 6 months of waiting, Crumbl finally announced in July 2022 that the Mango Cookie would return for a limited 2-week run from July 18th through July 31st.
Crumbl revealed the cookie would be essentially the same, featuring a mango sugar cookie base, mango cream cheese frosting, and graham crackers. However, instead of fresh mango puree, the new base would contain mango flavoring. Crumbl indicated supply chain issues had forced this tweak.
Excited fans once again rushed to their local Crumbls on release day. Many shopped early to avoid sell-outs. The Mango Cookie received just as much love as it had during its debut year, with customers stocking up on boxes to freeze at home.
Photos of the long-awaited Mango Cookie flooded social media again as fans rejoiced at its return. Crumbl’s limited-edition strategy drummed up plenty of FOMO and urgency around what was now a cult favorite cookie with a devoted fanbase.
Why Did Crumbl Make the Mango Cookie Limited-Edition?
Crumbl likely chose to bring back the Mango Cookie for just 2 weeks rather than permanently to create excitement and urgency around the flavor. As a small batch specialty cookie requiring unique ingredients, producing the Mango Cookie year-round at hundreds of locations had proven difficult in the past.
Making the Mango Cookie a limited offer allowed Crumbl to properly prepare for the complex cookie during a short window when mangoes were in peak season. Limited quantities also kept costs in check while avoiding supply chain issues.
The built-up anticipation from months of customer requests quickly drove sales and social media buzz as soon as the Mango Cookie returned. Lines stayed long and many locations again sold out completely.
By making the Mango Cookie limited-edition, Crumbl turned it into an exclusive cult favorite that had fans counting down the days to its return. This marketing strategy rewarded devoted customers and helped the company control costs and ingredient supplies.
Will the Mango Cookie Return Again in 2023?
Given the cookie’s popularity and sell-out return in 2022, many fans began anticipating if Crumbl would bring back the Mango Cookie again in 2023.
Crumbl has not officially announced any plans to re-release the flavor. However, the company rarely brings back retired or limited edition cookies, so the Mango Cookie’s reappearance provides hope it could become a rare annual summer tradition.
Some fans speculate Crumbl may eventually make the Mango Cookie a permanent summer seasonal flavor. This would allow markets with peak mango supply to offer it for a longer window each summer.
For now, Crumbl is staying quiet about the Mango Cookie’s future. Devotees continue monitoring social channels closely for any hints of its return. The cookie’s enthusiastic reception and rapid sell-outs suggest Crumbl would be wise to answer calls to bring back the Mango Cookie for a third time in summer 2023.
Nutrition Facts of Crumbl’s Mango Cookie
Here are the nutritional facts for Crumbl’s Mango Cookie (makes 12 servings):
| Nutrition Facts | Per 1 cookie |
|---|---|
| Calories | 180 |
| Total Fat | 8 g |
| Saturated Fat | 4.5 g |
| Trans Fat | 0 g |
| Cholesterol | 25 mg |
| Sodium | 100 mg |
| Total Carbohydrates | 25 g |
| Dietary Fiber | 0 g |
| Total Sugars | 16 g |
| Added Sugars | 16 g |
| Protein | 2 g |
As we can see, while delicious, the Mango Cookie is high in calories, fat, and added sugar like most Crumbl cookies. The mango puree and cream cheese frosting provide vitamin C, calcium, and protein, but the cookie still lacks fiber. Enjoying the Mango Cookie in moderation is key.
Crumbl Mango Cookie Copycat Recipe
Since the Mango Cookie only returns for limited times, here is a copycat recipe to recreate the magic at home:
Ingredients
- 1 1⁄2 cups unsalted butter, softened to room temperature
- 1 1⁄4 cups granulated sugar
- 2 eggs
- 1 teaspoon vanilla extract
- 1⁄4 cup mango puree or mango pulp
- 3 1⁄4 cups all-purpose flour
- 1 teaspoon baking soda
- 1⁄2 teaspoon salt
- 8 ounces cream cheese, softened
- 1⁄4 cup powdered sugar
- 1⁄4 cup mango puree or mango pulp
- 1⁄2 cup graham cracker crumbs
Instructions
- Preheat oven to 350°F. Line baking sheets with parchment paper.
- In a large bowl, beat butter and sugar until creamy. Beat in eggs and vanilla until combined. Stir in 1⁄4 cup mango puree.
- In another bowl, whisk flour, baking soda and salt. Slowly mix into wet ingredients until a dough forms.
- Roll dough into 1.5 inch balls and place 2 inches apart on prepared baking sheets. Bake 10-12 minutes until lightly browned.
- For frosting: Beat cream cheese and powdered sugar until smooth. Mix in 1⁄4 cup mango puree. Refrigerate until ready to use.
- Once cookies have cooled, use a spatula or piping bag to spread frosting over each cookie. Sprinkle graham cracker crumbs on top.
- Refrigerate frosted cookies for 30 minutes before serving. Store in an airtight container for up to 5 days.
Conclusion
Crumbl’s Mango Cookie quickly became a fan favorite for its unique tropical twist and creamy mango frosting. After disappearing in early 2022, petitions and requests from devoted customers led Crumbl to bring back the popular flavor for a limited 2-week window in summer 2022. The cookie once again sold out rapidly across the country.
While Crumbl has not officially announced plans to re-release the Mango Cookie, its enthusiastic reception last summer gives hope the flavor could return again for a limited time in 2023. Fans are eagerly awaiting any hints of the cult favorite cookie coming back to shops.
Until then, the copycat recipe above can help satisfy cravings for the signature mango sugar cookie at home. Here’s hoping Crumbl listens to customers and continues bringing back its famous Mango Cookie to stores in the future!