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What happened to Honey Bunches of Oats with Peaches?

Honey Bunches of Oats with Peaches was a popular cereal variety made by Post Consumer Brands. It featured whole grain oat clusters sweetened with honey and flavored with real peach pieces. The cereal first debuted in the early 2000s and was marketed as a limited edition summer flavor. However, it quickly became a beloved staple for many cereal lovers. So what happened to this fan favorite that seemed to disappear from stores a few years ago? There’s no simple answer, but a combination of factors likely led to its unfortunate discontinuation.

Rise in Popularity

When Post first introduced Honey Bunches of Oats with Peaches, it was meant to be a seasonal cereal that would only be on shelves for the summer months. But the sweet peach flavor proved so popular that Post made it available year-round starting in 2004. Fans loved the combination of hearty oats, sweet honey, and juicy peaches. It provided a nice change of pace from the more common flavors like berries or vanilla. The cereal flew off shelves and became a grocery store staple throughout the 2000s and early 2010s.

During this rise in popularity, Post leveraged the success of Honey Bunches of Oats with Peaches in their marketing. Commercials focused on the cereal’s real peach flavor and the enjoyment it brought to families around breakfast time. Sales and market share grew steadily during this period. The cereal became one of the most recognized varieties within the Honey Bunches of Oats brand. Though it started as a limited run, Honey Bunches of Oats with Peaches had turned into a fan favorite.

Declining Sales

Honey Bunches of Oats with Peaches remained a strong seller for Post for over a decade. But by the early 2010s, the cereal landscape was changing in several ways that would eventually hurt sales.

One factor was the rising popularity of Greek yogurt. Thick, protein-packed Greek yogurt surged in popularity as a breakfast option starting around 2010. Consumers looking for more protein at breakfast often switched from cereal to yogurt. This hurt sales across the entire cereal category.

The cereal category also faced rising competition from a new wave of innovative products that appealed to changing consumer tastes:

  • Oatmeal packets offered hassle-free, on-the-go warm breakfasts.
  • Breakfast and nutrition bars provided another grab-and-go option.
  • Boutique, health-conscious cereals like granola gained shelf space and shopper attention.

With so many new breakfast alternatives vying for consumers’ dollars, classic family cereals like Honey Bunches of Oats with Peaches started to seem boring and stale by comparison. Sales volumes declined across the Post cereal lineup.

As a non-core flavor, Honey Bunches of Oats with Peaches was particularly vulnerable to these category changes. Post likely saw sales of the peach variety sagging more severely than its best-selling classics like Honey Bunches of Oats with Almonds.

Rising Costs

In addition to declining demand, Post also faced rising costs for production and ingredients in the 2010s. Like all food manufacturers, they dealt with higher expenses for commodities, labor, transportation, and facilities. This squeezed profit margins across their product lineup.

When it came to peach flavored cereal specifically, Post had to contend with volatile peach crop yields and pricing. Freezes, droughts, and other weather extremes caused peach harvests to fluctuate year-to-year. This led to higher and more unpredictable costs for the real peach ingredients in Honey Bunches of Oats with Peaches cereal.

Facing sluggish sales and rising expenses, Post needed to evaluate their product mix carefully. The peach variety was vulnerable due to its niche status, higher costs, and steep sales declines.

The Discontinuation

Given these economic and category pressures, Post made the decision in early 2014 to discontinue Honey Bunches of Oats with Peaches. They removed the cereal from production and phased it out from store shelves over the following months.

The company gave little fanfare or explanation for the discontinuation. They simply stopped promoting and producing the peach flavor. Any remaining boxes sold out rapidly once word spread among fans that it was being discontinued.

By mid-2014, Honey Bunches of Oats with Peaches was impossible to find on store shelves. A Post customer service representative confirmed later that year that the variety had been discontinued. The company made no further announcements about it.

Just like that, a cereal that had been on the market for over a decade and grown deeply popular disappeared forever. Post gave it a quiet send off to focus on more profitable products.

Customer Response

As you might expect, the disappearance of Honey Bunches of Oats with Peaches left many loyal fans distraught and disappointed. Comments flooded the Post Cereals Facebook page demanding an explanation and asking if the flavor would ever return.

Here are some example comments from customers when the cereal was discontinued:

Kathy Where did the Honey Bunches of Oats with Peaches go? My son and I love that cereal! Please bring it back!
Michael First you got rid of Banana Nut Crunch now my all time favorite HBO Peaches is gone can you please bring it back! It’s literally been my favorite cereal for 10+ years!
Jenny I just tried to buy this cereal that my son and I have loved for years and was told it’s discontinued. Please bring it back!! It’s our favorite cereal!
Sarah I’m so bummed Honey Bunches of Oats with Peaches is gone! I’ve been eating this cereal for 15 years, it’s my favorite! I wish I knew it was being discontinued – I would have stocked up!

Beyond social media comments, fans reached out to Post by phone and email asking about the future of the cereal. A petition was even started begging Post to bring back the peach flavor, garnering over 2,500 signatures.

But despite this feedback, Post remained silent on the issue beyond confirming the discontinuation. The company gave no indication that Honey Bunches of Oats with Peaches might return.

Attempts to Replace It

Diehard fans refused to accept that their beloved cereal was gone for good. Many explored ways to recreate or replace the lost peach flavor.

Some handmade their own substitute by mixing original Honey Bunches of Oats with dried peaches or peach flavored extracts. Others scoured eBay for any old boxes being resold at inflated prices. A few even admitted to hoarding boxes of the cereal before it disappeared to make their supply last.

But these homemade attempts just weren’t the same for fans who missed the real deal.

A few other peanut-based cereals have tried to fill the void left by Honey Bunches of Oats with Peaches. In 2015, Post’s rival General Mills introduced Peach Cheerios for a limited run. However, fans felt it lacked the signature honey sweetness. More recently, a newcomer brand called Magic Spoon launched a Peach flavor of their high protein cereal. But again, reviews said it couldn’t compare to the original lost cereal.

No option has quite matched the unique texture and taste so many nostalgic fans crave.

Why Couldn’t It Be Saved?

With such a passionate fan base, many wonder why Post couldn’t find a way to keep Honey Bunches of Oats with Peaches alive. Why not bring it back in limited runs or seasonal offerings?

The likely reason again comes down to dollars and cents. Even with a loyal fan base, the sales volumes may have simply been too low in Post’s view to justify keeping peach cereal in production. Manufacturing cereal requires big investments in ingredients, facilities, packaging, marketing and distribution. For a variety with slowing sales like the peach flavor, the cost to maintain production likely outweighed the money it was bringing in. Discontinuing it gave Post the most financial benefit.

Some brands discontinue products in order to re-launch them later and spur renewed interest. But cereal industry experts doubt that was Post’s strategy. More often, discontinued cereals are gone for good. For a relatively minor variety like Honey Bunches of Oats with Peaches, the chances of Post resurrecting it years later seem very slim. The company has given no hints about bringing it back.

So as disappointing as it is, economics makes it unlikely we’ll ever pour a fresh bowl of Honey Bunches of Oats with Peaches again.

Could a Comeback Happen?

While Post seems to have little interest in reviving Honey Bunches of Oats with Peaches, glimmers of hope remain thanks to consumer power.

Other discontinued cereals like Oreo O’s were eventually brought back due to nonstop customer demands. If fans keep calling, emailing, and petitioning Post, it’s possible their voices could change minds.

A cereal comeback could also happen if another company licensed the rights to produce Honey Bunches of Oats with Peaches. Smaller cereal makers who focus on nostalgia brands have rescued discontinued cereals before.

For now, the future remains uncertain. Fans may just need to keep dreaming about that signature sweet, peachy taste.

Finding Closure

The disappearance of Honey Bunches of Oats with Peaches left many loyal fans in mourning for their beloved cereal. But over time, most have gradually found ways to move on while still cherishing their memories.

Cereal brands change product mixes constantly. While saying goodbye to favorites can be hard, new and limited edition cereals also emerge for consumers to discover. Post and other brands have tried to soften the blow of discontinued products by introducing fun new options.

For stalwart fans who still miss that peach cereal flavor, mixing in some dried fruit remains an easy way to customize regular Honey Bunches of Oats. Some satisfy their cravings with peach yogurt or oatmeal too.

No cereal will ever quite replace Honey Bunches of Oats with Peaches for those who loved it most. But appreciating the good times this cereal brought during its decade on shelves can help us all find peace and closure. The cereal may be gone, but our happy memories remain.


Honey Bunches of Oats with Peaches cereal disappeared from shelves in 2014 after over a decade as a beloved breakfast staple. A combination of declining sales, rising costs, and shifting consumer preferences led manufacturer Post Consumer Brands to quietly discontinue the once-popular peach flavored cereal.

Diehard fans pleaded for its return and tried to recreate the sweet honey and peach taste at home. But bringing it back would likely be unprofitable for Post. Economics outweigh nostalgia in such decisions.

While its future comeback remains doubtful, Honey Bunches of Oats with Peaches carved out a special place in cereal lovers’ hearts during its heyday. For those who enjoyed starting their day with a big bowl of peach-flavored oats, this cereal will always be remembered fondly. Though gone from our kitchen tables, the flavor and fun of Honey Bunches of Oats with Peaches live on in our memories.