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What is the color for femininity?

The connection between color and gender has long been a topic of interest and debate. Certain colors have become strongly associated with femininity and womanhood over time. But what exactly is the quintessential “feminine” color?

Pink as the Traditional Feminine Color

In today’s world, pink is often considered the default color to represent femininity and women. The origins of this association can be traced back centuries:

  • In 18th century Europe, pink was considered a delicate, soft color suitable for baby girls. Blue was seen as a sturdier color for boys.
  • Victorian norms in the 19th century further reinforced the linkage of pink with femininity and fragility. Women of higher social standing wore soft pink dresses.
  • By the 1940s and 1950s, American marketers used pink to sell products aimed at female consumers. Pink packaging and advertising became ubiquitous for beauty items, home appliances, and toys for girls.

This historical precedent led pink to become the predominant color used to denote femininity, particularly in Western cultures. It is commonly used for women’s apparel, accessories, and product marketing.

Pink as a Gender Construct

However, linking the color pink so strongly with girls and women is seen by many experts as a social construct rather than an innate gender difference. In fact, the association between pink and femininity is a relatively recent phenomenon:

  • In the early 20th century, pink was actually more often worn by baby boys, while blue was the preferred color for girls.
  • Other cultures do not exhibit the same connection between pink and women. In Asia for example, pink is a common color for men’s apparel.
  • Some argue that assigning colors based on gender promotes outdated stereotypes. Critics urge more gender-neutral approaches to color use.

So while pink is culturally ingrained as a feminine color in the West, this association is neither universal nor scientific. The meaning given to colors is subjective and changes over time.

Studies on Color Preferences and Gender

Several studies have aimed to elucidate potential gender differences in color preferences:

Study Findings
Hurlbert & Ling, 2007 Women preferred reddish-purple hues, while men preferred blue-green hues
Ozgur Atli et al., 2016 Both genders favored blue above other colors
Jonauskaite et al., 2020 Women rated saturated pinks and purples as prettier than men did

These studies show some subtle variations in hue preferences between men and women. However, the results do not point to an innate, universal fondness for pink among females.

Pink in Fashion and Beauty

Pink holds a prominent place in the realms of women’s fashion and cosmetics. Some examples include:

  • Ballet outfits are traditionally pink for female dancers.
  • The color pink makes up a sizeable portion of women’s clothing options, like pink blouses, skirts, dresses, and shoes.
  • Pink makeup products like lipstick, blush, and eyeshadow are designed to highlight feminine features.
  • Pink is used in marketing campaigns for fragrances, jewelry, handbags, and other accessories targeted at women.

The prevailing use of pink in industries catering to women shows how engrained the color is as a symbol of femininity in current society.

Pink in Media and Pop Culture

Popular media further reinforces the feminine connotations of pink. Look at any gift shop, and pink “girl” toys abound. Female characters in films, cartoons, books, and video games are often cast in pink:

  • The protagonist in Legally Blonde wears exclusively pink outfits.
  • The Disney princess Sleeping Beauty wears a pink ballgown.
  • Elle Woods, the sweetheart from Legally Blonde, drives a pink convertible.
  • In anime and manga series, female characters frequently don pink hair and costumes.

The pervasiveness of pink color schemes for female characters demonstrates how engrained the color is as a way to code femininity. However, some argue this reinforces limiting gender stereotypes.

Using Pink in Gender-Affirming Ways

For transgender individuals, pink can be an important color for gender expression. Wearing pink clothing and accessories affirms femininity for trans women and transfeminine people. However, the color also has nuances:

  • Pink can be part of exploring feminine gender identity, but it is not required.
  • Relying heavily on pink risks perpetuating the gender binary. Other colors should be incorporated too.
  • Not all trans individuals want to express femininity through pink. Gender expression is multifaceted.

When used consciously, pink can help trans folks connect with their identity. But bias should be avoided in equating pink with womanhood or femininity.

Alternatives to Pink as the Feminine Default

Given the complexities of pink as the feminine color, many advocate for more inclusive approaches. Some ideas include:

  • Encourage young girls to explore different colors instead of only pinkified toys and clothes.
  • Use color palettes with a range of hues in products marketed toward women.
  • Avoid making broad generalizations about color preferences based on gender.
  • Celebrate examples in media and fashion of women donning a rainbow of colors.

Rethinking the overwhelming emphasis on pink creates space for more diverse expressions of femininity. Women and girls can feel empowered to embrace the entire spectrum.


Pink has undeniably become a cultural shorthand for communicating femininity, especially in the West. However, this association stems largely from social conventions that took hold in the 20th century rather than innate gender differences. Relying on pink as the primary feminine color risks perpetuating limiting stereotypes. Creating a more inclusive approach to color allows women and girls to access the full breadth of self-expression.