Crumbl Cookies is a wildly popular cookie franchise known for its rotating weekly menu that features new and creative cookie flavors. With over 200 locations across the United States, Crumbl has taken the cookie world by storm with its inventive creations and loyal fanbase. But out of all the unique and delicious options, what is the most popular cookie at Crumbl?
Determining Crumbl’s Most Popular Cookie
There are a few factors to consider when determining Crumbl’s most sought-after cookie flavor:
- Best-selling cookies – Crumbl likely tracks sales data on which cookie flavors sell the most each week. The ones purchased most often are likely their most popular.
- Cookies with highest ratings – Crumbl customers can rate cookie flavors on the Crumbl app and website. The flavors with the highest average ratings are likely favorites among customers.
- Most frequent returning flavors – Crumbl brings back some cookies more often than others. The ones that return most frequently to the rotating menu are likely popular best-sellers.
- Social media buzz – Cookies that generate enthusiastic responses and are shared frequently on social platforms like Instagram and TikTok tend to be popular choices.
Crumbl’s Best-Selling Cookie Flavors
While Crumbl doesn’t share hard sales numbers publicly, food bloggers and enthusiasts have gathered intel over the years on which cookie flavors customers purchase most. Here are some of the best-selling cookies at Crumbl:
- Milk Chocolate Chip – The classic flavor customers love
- Cookies & Cream – Iconic flavor made with Oreo pieces
- Snickerdoodle – Crumbl’s beloved cinnamon sugar cookie
- Cornbread – Their unique savory cookie offering
- Chocolate Cupcake – Rich chocolate cookie base with frosting
These cookies consistently rank among Crumbl’s top-sellers and favorites according to food bloggers who study the rotating menus.
Most Frequent Returning Flavors
Crumbl brings back some cookie flavors more often than others because customers love them so much. These are the cookies that return to the menu most frequently, indicating their popularity:
- Milk Chocolate Chip – Brought back every 6 weeks
- Snickerdoodle – Returns every 2 months
- Cookies & Cream – Back every 8-12 weeks
- Sugar Cookie – Returns every other month
- Chocolate Chip – Back every couple months
Crumbl knows customers crave these beloved flavors, so they ensure they are in frequent rotation on the menus.
Flavors with Highest Ratings
While ratings aren’t publicly shared by Crumbl, foodies who have managed to collect ratings data have shared that these cookies consistently rate among the highest:
- Cookie Dough – A perennial favorite cookie base
- Snickerdoodle – Always a top rated cinnamon cookie
- Milk Chocolate Chip – A reliable go-to choice
- Biscoff Lava – Dulce de leche filling is a hit
- Pumpkin Chocolate Chip – Seasonal favorite in the fall
Customers consistently shower these flavors with 5-star ratings, validating their popularity and deliciousness.
Most Hyped on Social Media
Some Crumbl cookies cause a frenzy on social media platforms like Instagram and TikTok when they debut. The flavors that get customers most excited on social generally include:
- Kentucky Butter Cake – Customers rave over this sweet, cinnamon flavor
- Cookies & Cream – A social media darling flavor
- Milk Chocolate Chip – A classic that even non-Crumbl fans love
- S’mores – Campfire favorite generates Instagram buzz
- Funfetti – Birthday cake vibes excite cookie lovers
These are the flavors that cookie fans rush to share and rave about on social platforms when they arrive.
The Most Popular Cookie: Milk Chocolate Chip
Taking all these factors into consideration – best-selling status, frequent return to menus, top ratings, and social media hype – the most popular cookie at Crumbl seems to consistently be the Milk Chocolate Chip.
The classic chocolate chip cookie is a crowd-pleaser that satisfies. It rates highly, sells well, comes back frequently, and gets steady social shares. While other trendy flavors generate temporary buzz or cult followings, the Milk Chocolate Chip is Crumbl’s old reliable standby beloved by the masses.
Crumbl was built around inventive flavors, but sometimes customers just want the comfortable familiarity of traditional chocolate chip. Its consistent popularity across the board solidifies it as Crumbl’s most sought-after cookie. When customers can only pick one cookie, most go for the Milk Chocolate Chip classic.
Other Top Contenders
While Milk Chocolate Chip takes the top spot, other cookies certainly give it a run for its money. Here are some other top contenders for Crumbl’s most popular cookie:
- Snickerdoodle – Beloved cinnamon sugar cookie with cult following
- Cookies & Cream – Iconic flavor that combines Oreos and chocolate chip cookie
- Cookie Dough – Sweet edible cookie dough bits in a cookie base
- Funfetti – Birthday cake flavor with sprinkles that generates buzz
- Kentucky Butter Cake – Wildly popular new seasonal flavor
These flavors have all risen through the ranks through some combination of sales, ratings, recurrence, and social media hype. They’ve built loyal fanbases who can’t wait for their return.
Honorable Mentions
Beyond the top contenders, other Crumbl cookies have notable followings as well. Here are some honorable mentions:
- Sugar Cookie – Quintessential base cookie returned frequently
- Pink Velvet – Cream cheese pink cookie that sells well
- Caramel Popcorn – Sweet and salty flavor was a viral hit
- Cookie Butter Lava – Ooey gooey filling drives sales
- Churro – Cinnamon sugar flavor is a customer favorite
These cookies have all been spotlighted at one time or another for their creativity, deliciousness, and popularity among Crumbl devotees.
The Secret Behind Crumbl’s Cookie Craze
Crumbl has mastered the art of cookie hype. They’ve built a brand centered around FOMO and exclusivity. Their weekly rotating menus create urgency and excitement around new limited-time flavors. Customers rush to get the latest creations before they’re gone.
Social media fuels the frenzy, as influencers review new cookies and customers share drool-worthy photos. Crumbl leverages social platforms and in-store experiences, like free cookies on your birthday, to build community and connection. The constant flavor innovation and rotation means there’s always a new “it” cookie to attract customers.
While flavors come and go, Crumbl’s most popular cookie remains Milk Chocolate Chip. It’s the reliable classic amidst the endless novelty. Customers love the inventive weekly options, but in the end they return to their first love – simple chocolate chip. Crumbl has succeeded in making every cookie drop an event, but it’s their traditional cookie that keeps customers coming back. The OG stands the test of time.
Conclusion
At a cookie shop defined by uniqueness and variety, the most popular choice is still the classic. Among Crumbl’s ever-changing lineup of creative flavors, Milk Chocolate Chip remains the best-seller, highest rated, and social media favorite. It’s the cookie that consistently delights customers with its warm familiarity and feel-good nostalgia. Other flavors may generate more buzz, but the OG chocolate chip is Crumbl’s GOAT. Its popularity persists amidst trends because it delivers on the simple joy of cookie goodness. Chocolate chip may not be the most exotic choice, but it’s the undisputed champion of Crumbl’s catalog for cookie purists and thrill seekers alike.