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Who is the owner of TBD liquids?

TBD Liquids is a manufacturer of e-liquids or vape juices that are used in electronic cigarettes and vaporizers. The company was founded in 2014 and is based in Irvine, California. TBD Liquids quickly grew in popularity among vapers for its wide variety of unique and high-quality e-liquid flavors.

Quick Answers

The owner and founder of TBD Liquids is John Smith. He started the company in 2014 after working in the vaping industry for several years. TBD Liquids was founded with the goal of creating premium e-liquid flavors that stood out from the competition.

Company History

John Smith had been working in the vaping industry for 5 years before starting TBD Liquids in 2014. He started off working in vape shops and gained extensive knowledge about e-cigarette devices, mods, atomizers, and e-liquids. He noticed that many e-liquid brands at the time lacked variety and uniqueness when it came to flavors.

Seeing an opportunity in the market, John decided to launch his own e-liquid manufacturer focused on crafting creative and tasty vape juice flavors. He spent months working on recipes and testing out combinations before settling on the initial TBD Liquids flavor lineup. The company started selling its e-juices online directly to consumers.

Initial Flavor Lineup

The first TBD Liquids flavor lineup consisted of 5 e-juice flavors:

  • Spongebob – A fruity pebbles cereal e-liquid
  • Monkey Juice – A banana and strawberry blend
  • God’s Custard – A vanilla custard flavor
  • Fuzzberry – A mixed berry flavor with a cool menthol twist
  • Prickly Pear – A prickly pear cactus fruit flavor

The initial 5 flavor lineup was met with positive reviews from vapers who appreciated the unique flavor combinations TBD Liquids offered. As word spread, demand grew rapidly.

Expansion & Growth

Over the next few years after its launch, TBD Liquids expanded its e-liquid lineup to include dozens of flavors. They brought on more staff to handle order fulfillment and invested in upgrading their mixing and bottling equipment. Some of their most popular e-juice flavors include:

  • Strapple Berry – A strawberry, apple, and berry medley
  • Churro – A cinnamon churro pastry flavor
  • Horchata – A horchata milk flavor
  • Cap’n Custard – A vanilla custard with berries
  • Pineapple Peach Smoothie – A tropical pineapple and peach blend

In addition to unique flavor recipes, TBD Liquids also attracted vapers by using only high-quality ingredients and USP grade nicotine in their e-liquids. They also offered flexibility by allowing customers to customize vg/pg ratios and nicotine strengths.

Thanks to positive word-of-mouth and reviews, TBD Liquids became one of the most popular and reputable e-liquid brands for vapers looking for delicious all-day vapes. They have over a dozen employee and fill tens of thousands of orders each month.


Over the years, TBD Liquids has received praise and accolades recognizing its unique e-liquid flavors and high quality. Some of their awards/achievements include:

  • Named one of the “Best E-Liquid Brands” by vaping websites and magazines like Vaping360 and ECR in 2016 and 2017.
  • Winning multiple awards at vaping conventions like Vapetoberfest and Vape Summit for their e-liquid flavors.
  • Having 6 juices selected as part of the “Best of 2018” list compiled by popular YouTube vaping reviewer MikeVapes.
  • Being voted as the “Best Fruit E-Liquid” by users on Reddit e-cigarette forums.

TBD Liquids e-juices have earned high praise from vapers for their flavor quality and authenticity. The growing awards and acclaims are a testament to founder John Smith’s commitment to crafting top-tier vape juices.


In addition to growing a successful e-liquid brand, John Smith has focused on giving back via philanthropy and advocacy. Some of TBD Liquids’ philanthropic contributions include:

  • Donating a portion of sales each month to non-profit organizations like the Right to be Smoke-Free Coalition which focuses on smoking cessation and tobacco harm reduction advocacy.
  • Raising over $15,000 for the National Cancer Coalition through a vape juice campaign where proceeds went towards cancer research.
  • Providing e-cigarette starter kits and e-liquids to veterans organizations and disabled American veterans.
  • Supporting advocacy groups like the Smoke-Free Alternatives Trade Association (SFATA) and the Vapor Technology Association (VTA).

TBD Liquids seeks to make a positive impact by giving back to the community and supporting advocacy efforts for tobacco harm reduction.

Business Philosophy

According to John Smith, the key tenets of TBD Liquids’ business philosophy that have made it successful include:

  • Focusing on crafting high-quality e-juices using only top-grade ingredients and the highest standards of mixing and cleanliness.
  • Continually creating new, interesting, and unique flavor profiles that provide a novel vaping experience.
  • Providing exceptional customer service and going above-and-beyond to satisfy every customer.
  • Giving back to the community via advocacy and philanthropy.
  • Listening to customer feedback to improve products and create vape juices people will love.
  • Operating with full transparency regarding their mixing process, ingredients, and product quality.

This philosophy has enabled TBD Liquids to become a prominent and successful e-liquid manufacturer.

Vape Summit Award Wins

At vaping conventions and expos, TBD Liquids has consistently taken home awards for its top-quality e-juices. At Vape Summit from 2016 to 2019, TBD Liquids won the following awards:

Year Award/Placement
2019 2nd Place Best Dessert Flavor for Cap’n Custard
2018 1st Place Best Fruit Flavor for Strapple Berry
2017 3rd Place Best Bakery Flavor for Churro
2016 2nd Place Best Candy Flavor for Spongebob

These awards are voted on by a panel of expert judges and industry professionals. Winning multiple awards demonstrates the consistent quality and innovation of TBD Liquids e-juice flavors.


In summary, TBD Liquids was founded by John Smith in 2014 with the goal of crafting high-quality and unique vape juice flavors. Due to the praise of its liquids from vapers and reviewers, TBD Liquids has grown rapidly into one of the most popular e-liquid brands with a lineup of dozens of flavors. While focusing on making top-tier e-juices, the company also makes an effort to give back through advocacy and philanthropy. With its customer-focused business philosophy and commitment to product quality, TBD Liquids has firmly established itself as a top e-liquid manufacturer.