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Why is the dessert called puppy chow?

Puppy chow is a beloved dessert made of crispy cereal coated in a mixture of peanut butter, chocolate, and powdered sugar. With its crunchy yet creamy texture reminiscent of dog kibble, it’s easy to see how this sweet treat got its playful name. But beyond the cute moniker, puppy chow has a fascinating backstory and evolution. Here, we’ll explore the dessert’s origins, popularity, ingredients, and more to answer the question: Why is it called puppy chow?

The history and origins of puppy chow

While the exact beginnings of puppy chow are tough to pin down, food historians trace the dessert back to the Midwestern United States in the late 1960s or early 1970s. The earliest known recipes appeared in local cookbooks from church groups and community organizations based primarily in Iowa, Nebraska, and Michigan.

From there, puppy chow gained traction across the Midwest as a favorite snack for parties, potlucks, and school functions. It likely got its name thanks to the granola or crispy rice cereal coating that mimics the dry, crumbly texture of dog food kibble. The sweet flavor made it an indulgent treat perfect for chomping right out of the bowl – just like puppies!

As puppy chow recipes spread beyond the Midwest in the 1970s and 80s, the name stuck even outside its regional origins. Today, you can find puppy chow nationwide, though it remains most popular in the Midwest as a nostalgic food tradition.

Other names for puppy chow

While most known as puppy chow, this snack goes by other monikers too:

  • Muddy Buddies
  • Monkey Munch
  • Dog Chow

The names all nod to the puppy or animal inspiration behind both the crunchy texture and help-yourself, finger-friendly eating style.

Main ingredients in classic puppy chow

At its core, puppy chow consists of just a few ingredients:

  • Crispy cereal like Rice Krispies, Chex, or chow mein noodles
  • Peanut butter
  • Chocolate or chocolate coating
  • Powdered sugar

By coating crispy cereal in sticky peanut butter and melted chocolate, then dusting it with powdered sugar, you get that signature crunchy-creaminess. The ingredients also give it plenty of sweet, salty, chocolatey flavor that keeps you reaching for more!

Puppy chow coating variations

While the peanut butter and chocolate coating is standard, you can switch things up with Creative ingredient swaps like:

  • Almond butter
  • Sunflower seed butter
  • Nutella or other chocolate-hazelnut spread
  • M&M’s candies for extra color and fun
  • White chocolate or butterscotch chips

Puppy chow cereal bases

Crispy Rice and Chex cereals are classic, but you can use:

  • Corn flakes
  • Chow mein noodles
  • Pretzel sticks or chips
  • Cheerios

Opt for a gluten-free cereal to make a GF version too!

How to make puppy chow

Whipping up this retro dessert only takes about 15 minutes of active prep time. Here’s the basic process:

  1. Toast the dry cereal in the oven until crispy, about 5 minutes.
  2. Melt the peanut butter and chocolate coating in the microwave or stove until smooth.
  3. Pour over the toasted cereal and stir gently to coat completely.
  4. Scoop out portions onto a baking sheet to cool and harden, about 10 minutes.
  5. Toss the coated cereal in a bowl with powdered sugar to finish it off.

And that’s it! For gifting, store puppy chow in an airtight container up to 1 week. It also freezes well up to 3 months.

Make-ahead tips

With just a few tweaks, you can prep puppy chow in advance:

  • Toast the cereal – Let cool completely before storing airtight for 2-3 days.
  • Make the coating – Let cool and harden before storing airtight for 3-4 days.
  • Fully assemble – Store airtight at room temp up to 5 days.

Serving and gifting

Puppy chow makes a perfect party snack, potluck contribution, or homemade gift. For parties, set out in bowls for grazing. When gifting, package it up with cute tags in:

  • Cello or treat bags tied with ribbon
  • Mason jars
  • Cute cardboard boxes

Nutrition information

With its kid-friendly flavors, puppy chow may seem like a healthy snack. But between the sugar coating and chocolate, it lands squarely in the dessert category. Here are the nutrition facts for a 2/3 cup serving of classic puppy chow:

Calories Fat Carbs Protein
330 13g 53g 5g

Tips for Lightening it up:

  • Use reduced-fat peanut butter
  • Opt for a mildly sweetened cereal like Cheerios
  • Use semi-sweet chocolate chips
  • Coat lightly with powdered sugar

Why puppy chow is a classic favorite

So why has this unique snack endured for over 50 years? A few reasons help explain its lasting appeal:


For many Midwesterners, puppy chow is intertwined with fond childhood memories. Its comforting, familiar flavors continue to hit the sweet spot.

Cheap and easy

Requiring just a few pantry staples, puppy chow comes together fast. It’s budget-friendly too, making it a go-to for church functions and youth sports.


With its crunchy-chewy appeal, sweetness, and chocolatey goodness, puppy chow satisfies most palates. It’s a reliable hit at bake sales and potlucks.


The basic formula accepts many fun tweaks and creative interpretations while still delivering that iconic puppy chow experience.

Puppy Chow variations

From festive flavors to allergy-friendly options, puppy chow is endlessly adaptable. Some fun spins include:

Fall puppy chow

  • Pumpkin spice coating
  • Candy corn or cinnamon cereal base
  • Maple syrup instead of chocolate

Christmas puppy chow

  • Peppermint or white chocolate coating
  • Green and red cereal
  • Crushed candy cane topping

Birthday cake puppy chow

  • Rainbow sprinkles in the coating
  • Vanilla extract and rainbow cereal
  • Confetti colored powdered sugar

Copycat muddy buddies

  • Use Chex cereal
  • Add peanut butter and vanilla to the powdered sugar
  • Mix in chocolate candies like M&M’s

Frequently asked questions

Is puppy chow gluten free?

Puppy chow can easily be made gluten-free by opting for a gluten-free cereal base like Rice Chex. Just confirm the other ingredients like peanut butter are gluten-free too.

Is puppy chow vegan?

To make a vegan puppy chow, use peanut butter or other vegan butters, dairy-free chocolate like chips or candy coating, and powdered sugar (that doesn’t contain corn starch).

Is puppy chow chocolate safe for dogs?

No, puppy chow should not actually be fed to dogs or puppies. The chocolate coating contains theobromine, which is toxic to dogs. Stick to dog treats and kibble for your four-legged friends!


With its crowd-pleasing taste, nostalgic roots, and endless adaptability, puppy chow has cemented itself as a can’t-miss classic. Drizzled in sweet chocolate and peanut butter then coated in powdered sugar, this crunchy, addicting snack is easy to make and perfect for gatherings. While its exact origin is unclear, puppy chow is forever linked with Midwest traditions and charm. So next time you whip up this irresistible treat, remember the history and community that gave us this enduring favorite.