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Can you still make money on OnlyFans?

OnlyFans exploded in popularity during the COVID-19 pandemic as many people lost jobs and looked for alternative income streams. The subscription-based platform allows creators to earn money from users who subscribe to their content. However, with the economy reopening and more entertainment options available, some wonder if OnlyFans is still a viable way to make money.

What is OnlyFans?

OnlyFans is a subscription content service based in London and founded in 2016. Creators can earn money from users who subscribe to their content—the “fans.” Fans pay a monthly fee to access a creator’s content. The site allows creators from many categories to use the platform, including fitness, music, cooking, and more. However, OnlyFans is most known for adult content. The site takes a 20% commission on creator earnings.

Can you still make money on OnlyFans?

The short answer is yes, you can still make money on OnlyFans in 2023. However, some factors need consideration:

  • Competition has increased – More creators have joined OnlyFans, making it harder to stand out.
  • Higher subscriber expectations – Fans now expect more explicit content and greater engagement.
  • Reputation issues – Being on OnlyFans can negatively impact your reputation and limit other opportunities.
  • Potential market saturation – The adult content market on OnlyFans may be reaching a saturation point.

However, the platform still provides income potential if you strategically cater to your target audience. For example, you can focus on a niche, engage fans, offer exclusive content, and leverage your brand and assets to stand out.

Who is successful on OnlyFans?

You can find success on OnlyFans if you:

  • Already have an established audience, brand, or following to transition to OnlyFans.
  • Cater to specific niches and fetishes.
  • Consistently engage with your fans.
  • Offer exclusive content and experiences.
  • Post frequently and promote across other platforms.
  • Provide personalized interactions and communications.

For example, these types of creators tend to do well on OnlyFans:

  • Adult models and performers
  • Fitness models and instructors
  • Cosplayers
  • Celebrities and influencers
  • Niche fetish creators

Having an existing audience you can market to helps drive initial subscribers. Niche focus and fan engagement helps retain paying subscribers.

How much can you realistically earn?

Earnings on OnlyFans can vary widely depending on your niche, content quality, fanbase size, and marketing efforts. Some factors impacting potential OnlyFans earnings:

  • Number of subscribers – More fans means more income potential.
  • Subscription price – Price points typically range from $5 to $50 per month.
  • Tips – Fans can send tips in addition to the subscription fee.
  • Content requests – Fans pay extra for personalized content.
  • Paid messages – Fans pay to message creators directly.

Based on these factors, here are some earning estimates:

Number of Subscribers Average Monthly Income Range
100 $500 – $5,000
500 $2,500 – $25,000
1,000 $5,000 – $50,000
5,000 $25,000 – $250,000
10,000+ $50,000+

However, a few top creators make well over $1 million per month on OnlyFans. But this level of earning is extremely rare.

How can you maximize earnings on OnlyFans?

Here are some tips to earn more money on OnlyFans:

Price subscriptions strategically

Consider your niche, content quality, and demand when pricing. For example, celebrities can charge more. Start low to attract subscribers, then increase.

Engage with subscribers

Reply to messages, post regularly, ask for feedback, and build personal connections with fans. This helps retain subscribers.

Offer exclusive content and experiences

Provide content just for subscribers that is not available elsewhere to add value. Offer special livestreams, fan calls, private chats, etc.

Promote across platforms

Leverage your brand on social media, adult forums, influencer networks to drive OnlyFans traffic. Promote your best content.

Make content easily discoverable

Use SEO practices like relevant titles, tags and descriptions. Make your profile and posts easy to find by fans.

Go above and beyond content requests

Fulfill requests thoroughly and creatively for tips and to encourage repeat business. Prioritize top paying fans.

Sell additional items

Offer special packages, merchandise, affiliate products or personal items for additional income streams.

Explore other monetization features

Post pay-per-view content, offer paid fan clubs, take tips, and enable paid messaging to capitalize on multiple income sources.

What are the challenges of earning on OnlyFans?

While OnlyFans offers income potential, there are also some challenges to be aware of:

Standing out

It takes consistent effort to stand out and gain fans in a saturated creator market, especially in popular niches.

Building a fanbase

It takes time and marketing to build your subscriber count. Many creators start with a small following.

Unpredictable income

Monthly income can fluctuate depending on factors like new competition and platform changes. Earnings are not guaranteed.

Hard work

You have to frequently create content, interact with fans, promote your profile and put in the work to earn. Passive income is unlikely.

No long-term security

Relying entirely on OnlyFans has risk, as you may lose relevancy over time. Multi-income streams are more secure.

Potential stigma

Being an OnlyFans creator can negatively impact your reputation and limit opportunities in some fields due to stigma.

Should you still try OnlyFans?

Making money on OnlyFans is still viable, but not guaranteed or easy. Success requires strategic niche targeting, marketing yourself effectively, providing high-value content, and consistent fan engagement.

The platform can provide full-time or supplemental income for some. But managing expectations is important when getting started. With hard work and perseverance, you can leverage OnlyFans to earn money. But consider both the opportunities and challenges first.


While the OnlyFans landscape has changed, you can still leverage the platform to make money in 2023. But success requires standing out from growing competition. The most effective approach is targeted niche marketing and building personal connections with your target audience. With realistic expectations, strategic positioning, quality content, and consistent effort, OnlyFans remains a viable monetization option for adult creators.