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What color is associated with narcissistic?

Narcissism is a personality trait characterized by an inflated sense of self-importance, a need for excessive attention and admiration, and a lack of empathy. While narcissism exists on a spectrum, some narcissistic tendencies are common. An intriguing question is whether narcissism is associated with a preference for particular colors.

The Psychology of Color

Color psychology suggests that color preferences are linked to personality traits. Colors can evoke certain moods, associations, and behaviors. While reactions to color are partly rooted in culture and experience, some connections may be innate.

For instance, red is often seen as exciting, energetic, or aggressive. Blue is viewed as calm, stable, and intellectual. Green evokes nature, growth, and harmony. Yellow represents sunshine, joy, and optimism.

Research shows people with different personality traits are drawn to different colors. Extroverts favor bright, intense shades. Anxious individuals prefer muted hues. Nonconformists like rebellious colors.

Thus, investigating the favorite colors of narcissists may reveal insights about their personalities.

Signs of Narcissism

Narcissism exists on a continuum from healthy confidence to narcissistic personality disorder. Key signs of unhealthy narcissism include:

  • Exaggerated self-importance and entitlement
  • Preoccupation with success and power
  • Feeling special and superior to others
  • Needing constant, excessive admiration
  • Sense of privilege and arrogance
  • Exploiting others for personal gain
  • Lack of empathy for others’ needs and feelings

Narcissists often crave being the center of attention. They want others to view them as special and privileged. They feel entitled to having their needs met immediately. Underneath their grandiose bravado, they may feel insecure and be sensitive to criticism.

Color Choices Reflecting Narcissism

Certain color preferences and meanings tend to align with narcissistic traits.


Gold symbolizes prestige and status. The flashy metallic shade projects luxury, wealth, and sophistication. Narcissists drawn to gold may wish to be seen as superior. Gold reflects their desire for attention, power, and ambition.


Purple connotes royalty, nobility, and extravagance. As the color of kings and emperors, rich purple suits narcissists’ grandiose self-image. Purple represents their sense of entitlement as well as creativity and magic.


Vibrant red symbolizes power, excitement, attention, and aggression. The bold shade speaks to narcissists’ need to be at the center of action. Red reflects their outgoing, risk-taking side. They may use red to project a powerful, sensual image.


Pink conveys playfulness, feminine charm, and youth. For narcissists, soft pink may represent wanting to be admired for their beauty and seductiveness. Pink plays into their desire to be loved and indulge themselves.

Do Narcissists Have a Favorite Color?

Research specifically exploring narcissists’ color preferences remains limited. However, some studies provide intriguing clues.

A 2010 study on business attire found that people who wore red or black clothes were more likely to have narcissistic traits. Red and black may suit narcissists’ desire for power and authority.

Another study in 2016 showed a link between clinical narcissism and a preference for pink and purple. The researchers theorized that narcissists are drawn to colors associated with femininity and softness.

Furthermore, a 2015 paper indicated narcissists conspicuously display brand logos in bright, warm colors like red and gold. Flashing luxury brands helps narcissists show off status.

Overall, research suggests narcissists lean toward bold, warm, feminine hues that help them stand out. More studies are needed to directly compare narcissists’ color choices with those of non-narcissists.

Narcissistic Color Palette

Based on the meanings, attributes, and preliminary research findings, the colors most associated with narcissism seem to be:

  • Gold – wealth, prestige, ambition
  • Purple – royalty, privilege, creativity
  • Red – power, excitement, aggression
  • Pink – charm, femininity, indulgence

In addition, narcissists may favor:

  • Black – authority, strength, seriousness
  • White – perfection, pristine purity
  • Silver – modern, youth, sophistication

They are less likely to prefer muted, cool, or neutral hues.

Linking Narcissism and Color

Several factors may underlie narcissists’ apparent attraction to certain colors:

  • Seeking attention – Bright, bold colors attract notice
  • Projecting an image – Color helps convey a desired impression
  • Boosting self-esteem – Warm hues are uplifting and confident
  • Sensation-seeking – Exciting colors satisfy narcissists’ need for stimulation
  • Manipulating others’ perceptions – Color influences how narcissists are seen

Specific color associations may reflect cultural influences as well. More research on diverse populations could uncover additional links between color preferences and narcissism.

Gender Differences

There may also be gender differences when it comes to narcissists’ color choices.

A 2006 study found that girls with more feminine traits preferred pink. Narcissistic men drawn to pink may wish to appear charming and non-threatening.

Among narcissistic women, purple allows embracing femininity while still commanding power and respect.

One 2013 paper showed that narcissistic men favor red clothes and products. Red enhances their masculine image as strong leaders.

More research on gender, personality, and color preferences would provide further insight into these patterns.

Cultural Considerations

Culture also influences color association. Results may vary across ethnicities and nationalities.

For instance, in Chinese culture, red symbolizes luck, prosperity, and happiness. Narcissists drawn to red may link it more with good fortune than power or aggression.

Likewise, in some Asian cultures, white represents death and mourning. Narcissists favoring pristine white may not share the Western view of white as perfection.

Additionally, purple is less strongly tied to royalty in many African cultures. Narcissistic women in these regions may not be as inclined toward purple as a display of entitlement.

Examining narcissists’ color preferences across diverse samples could reveal intriguing cultural patterns.


In summary, despite limited direct research, certain colors like red, purple, pink, and gold appear most likely to be associated with narcissistic traits. This link may stem from the messages these warm, bold shades convey about standing out, demanding attention and status, and projecting a powerful image.

However, culture, gender, and individual differences also come into play. People are complex, and not all narcissists are the same. More research is needed to determine how strongly narcissism predicts color choices.

Nonetheless, color psychology opens up an interesting lens for exploring narcissists’ inner worlds. Their color preferences provide subtle clues about their conscious and unconscious desires, fears, and self-perceptions.

Paying attention to narcissists’ gravitation toward particular shades may offer insights about their emotional needs and tendencies. While color is only one part of the equation, it sheds light on the experience of individuals high in narcissistic traits.