McDonald’s operates under the name McDonald’s in Ireland, just like in most other countries around the world. However, there are a few interesting facts about McDonald’s operations in Ireland:
When Did McDonald’s Arrive in Ireland?
The first McDonald’s restaurant opened in Ireland in 1977 in Dublin. Since then, McDonald’s has expanded to over 90 locations throughout Ireland.
Do They Sell Alcohol at McDonald’s in Ireland?
Yes, some McDonald’s locations in Ireland do serve alcohol. Specifically, 15 McDonald’s restaurants around Ireland have licenses to sell alcohol. They offer beer and wine options to customers during regular business hours.
This is different from McDonald’s restaurants in the United States, where alcohol is not served. However, serving alcohol is more common at McDonald’s locations in parts of Europe.
McDonald’s Menu Options in Ireland
While the McDonald’s menu in Ireland features most of the classic McDonald’s menu items like Big Macs, French fries, and Chicken McNuggets, there are also some menu items unique to Ireland and Europe:
- Crispy Chicken Italiano – Chicken fillet with pesto sauce
- McOz – Beef patty with beetroot, cheese, onion, lettuce, tomato, and Aussie sauce
- Chicken Fillet Roll – Chicken fillet in a roll/bun
- Breakfast Roll – Sausage, bacon, eggs in a roll/bun
- Spicy Quarter Pounder – Quarter pounder with jalapeno relish
There are also frequently rotating limited-time international menu options that may be found at McDonald’s in Ireland like the Italian Stack, Spanish Stack, Swiss Stack, and Canadian Stack burgers.
McDonald’s Market Share in Ireland
McDonald’s currently holds around 16% market share of the fast food industry in Ireland. This makes McDonald’s the market leader in fast food in Ireland, with its closest competitors being Supermac’s and Abrakebabra with under 10% market share each.
Some key facts about McDonald’s market position in Ireland:
- McDonald’s has 91 locations in Ireland as of 2022
- Over 3.7 million customers per month visit McDonald’s in Ireland
- McDonald’s leads in fast food market share, followed by Supermac’s, Abrakebabra, and Subway
- There are over 1,500 McDonald’s employees in Ireland
Controversies for McDonald’s in Ireland
While McDonald’s is the dominant fast food chain in Ireland, it has faced some controversies and criticisms in the country over the years, including:
- Criticism over low pay rates and labor practices
- Environmental concerns over packaging and waste
- Questions over nutrition and responsible marketing to children
- Protests by farmer groups over food sourcing and beef prices
These issues forced McDonald’s to improve pay rates, offer more sustainable packaging, and modify marketing campaigns in the country.
Competitors to McDonald’s in Ireland
The major competitors to McDonald’s in the Irish fast food market include:
- Supermac’s – An Irish fast food chain with over 100 locations focused on burgers, chicken, and fries.
- Abrakebabra – Ireland’s largest indigenous fast food chain serving kebabs, burgers, chips and more.
- Subway – American sandwich franchise with over 140 Irish locations.
- Burger King – McDonald’s largest global chain rival with around 20 restaurants in Ireland.
- Domino’s – Major pizza chain competitor with 60+ restaurants.
While none have the brand recognition or scale of McDonald’s, these fast food rivals compete successfully in the Irish market on factors like local familiarity, unique offerings, or healthier options.
In summary, while McDonald’s operates under the same name in Ireland as in other countries, it has adapted its menu, alcohol policies, marketing, and operations to fit the Irish marketplace. It continues to be the dominant fast food brand in Ireland with over 90 locations, but faces strong competition from Irish-founded chains like Supermac’s and Abrakebabra who offer local favorite menu options.