TikTok has exploded in popularity over the last few years and become one of the top social media platforms, especially among Gen Z. With over 1 billion monthly active users, TikTok offers a massive opportunity to reach a large audience and potentially gain fame as a content creator. However, with so many users and videos being posted, it can be difficult to stand out and build a sizable following. One of the key factors that impacts a TikTok creator’s success is consistency – how often they post new content. But how often should you actually post videos to achieve TikTok fame? There is no single magic number, but there are some best practices based on research and the experiences of top TikTok creators.
How Often Top TikTok Creators Post
To understand optimal TikTok posting frequency, it’s helpful to look at the habits of creators who have achieved fame and built large followings on the platform. Here’s a look at how often some top creators post new content:
| TikTok Creator | Followers | Average Posts Per Day |
|---|---|---|
| Charli D’Amelio | 146.8 million | 5 |
| Addison Rae | 86.3 million | 1-5 |
| Zach King | 71.5 million | 1-2 |
| Spencer X | 51.7 million | 1-3 |
| Bella Poarch | 90.6 million | 1-2 |
As you can see from the top TikTok creators, posting frequency ranges from 1-5 videos per day. Charli D’Amelio, the most followed creator on TikTok, posts the most frequently with around 5 videos daily. Other top creators tend to post 1-3 videos per day on average. This data indicates that consistently posting at least 1 new TikTok per day is important for gaining a large, engaged audience.
Expert Recommendations on Post Frequency
In addition to looking at what the top creators do, experts and marketing research provide some guidance on optimal TikTok posting frequency:
- HubSpot recommends posting 1-3 high-quality videos per day for the best results.
- Sprout Social suggests posting at least once per day, but ideally 2-3 times per day.
- Later’s #TikTokAlgorithm research found creators who post over 5 times per day see lower engagement, indicating too much content can be detrimental.
- Influencer Marketing Hub found top creators post 1-2 times per day on average.
- Google recommends posting consistently, at minimum daily, but not overwhelming your audience.
The expert consensus aligns very closely with the analysis of top TikTok creators’ habits. Posting 1-3 high-quality videos daily seems optimal for gaining views, followers and building your brand on TikTok.
Follower Count Impact on Ideal Posting Frequency
Your number of existing followers can also impact the ideal TikTok posting frequency as you’re building your creator presence:
- Under 1,000 followers – Can post up to 5x per day
- 1,000 – 10,000 followers – 3-5 posts per day recommended
- 10,000 – 100,000 followers – 1-3 posts per day
- 100,000+ followers – 1-2 posts per day
When you’re just starting out, you need more content and exposure, so higher frequency posting up to 5x daily can help you gain initial followers. As your audience grows, you’ll want to scale back to daily posting but focus on higher production quality. Too much content from larger creators can spam subscribers’ feeds.
Best Practices for Post Frequency
Here are some top tips to consider when determining your TikTok posting frequency:
- Track analytics to see when your followers are most engaged and align posting times.
- Space out posts evenly instead of batch posting all at once.
- Keep up daily posting but avoid going over 5 posts in a day.
- Focus on quality over quantity – better to have 1 great video than 5 mediocre ones.
- Monitor engagement and follower feedback – increase or reduce frequency if needed.
- Stay adaptable – you may need to tweak your approach over time as your account grows.
Consistency is key, but you’ll want to find the right balance for your audience to maximize engagement and growth.
Conclusion
While there is some flexibility in approach, research and top creator habits indicate that 1-3 high-quality TikToks per day is the sweet spot to build an audience and get discovered on the platform. Lower frequency of 1 post per day is still effective if you have very strong content and production value. Nail down daily posting early on, and pay close attention to how your followers respond as you continue optimizing your TikTok presence. With a disciplined posting approach and some creativity, you’ll be well on your way to achieving TikTok fame and influence.
