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What is Drake’s favorite brand?

Drake is one of the biggest hip hop artists in the world, with numerous chart-topping hits and millions of fans worldwide. As a major celebrity, Drake’s personal style and preferences influence pop culture trends. One question fans often ponder is – what are Drake’s favorite brands?

Drake’s Fashion Style

Drake has an eclectic fashion sense that combines streetwear with high-end luxury brands. He often sports bomber jackets, hoodies, t-shirts, and jogger pants for a casual look. Drake is frequently photographed wearing designer sneakers and watches from brands like Nike and Audemars Piguet. For formal events, he opts for sleek tailored suits and tuxedos.

Some key characteristics of Drake’s personal style:

  • Mixes streetwear and luxury pieces
  • Loves bomber jackets and hoodies
  • Owns many pairs of sneakers
  • Favors monochrome and neutral color palettes
  • Enjoys unique statement pieces

Drake’s Favorite Clothing Brands

When it comes to Drake’s clothing style, he has several go-to brands that he keeps in rotation. Here are some of the rapper’s favorite clothing labels:


One of Drake’s top clothing partnerships is with the athletic wear giant Nike. He has collaborated with Nike on multiple sneaker releases, including the Drake Nike NOCTA collection. Drake is regularly spotted wearing rare and limited edition Nike shoes. He seems to have a particular affinity for Air Jordans.

Stone Island

Drake loves Italian luxury streetwear brand Stone Island and can often be seen sporting their logo-emblazoned sweatshirts, jackets and pants. Drake has rapped about the brand and featured their iconic compass logo on his merch.

Chrome Hearts

Known for their jewelry and leather pieces, Drake is a fan of Chrome Hearts’ rock and roll aesthetic. He owns several of their coveted hoodies, jackets and beanies.

A Bathing Ape (BAPE)

This Japanese streetwear label is beloved by hip hop artists. Drake has worn their bold camo print hoodies and graphic tees. He often mixes Bathing Ape pieces with other designers for a unique look.


As the founder of October’s Very Own (OVO), Drake and his team design the label’s apparel and accessories. OVO hosts seasonal fashion shows to showcase upcoming collections. Drake wears his own brand’s athleisure clothing out and about.

Drake’s Favorite Footwear Brands

In addition to his favorite clothing labels, Drake has partnerships and collaborations with major sneaker companies. Here are some of the rapper’s preferred footwear brands:


As mentioned earlier, Drake has an extensive relationship with Nike through his NOCTA line. Some of his beloved Nike sneakers include:

  • Air Jordans – Drake has an impressive Jordan shoe collection. Some of his rare pairs include the Jordan 4 Black Cat and Justin Timberlake Jordan 3s.
  • Air Force 1 – Drake often sports customized AF1s with OVO branding.
  • Air Max – Drake has worn AM1s, AM90s, AM95s and collaborated on AM97s.

Adidas Yeezy

Drake is friends with designer Kanye West and will wear sneakers from the Yeezy Adidas line, like the Boost 350s.


During his early mixtape days, Drake would mention Timberland boots in his lyrics. He still owns pairs today.


For luxury sneakers, Drake has selected high-tops from Gucci’s collections.

Axel Arigato

Drake has been spotted in clean, minimalist sneakers from this Swedish brand.

Drake’s Favorite Watch Brands

A quality timepiece finishes off Drake’s outfit. The rapper has expensive taste when it comes to luxury watches. Here are a few of the brands he wears:


No rapper’s watch collection would be complete without a Rollie – Drake owns multiple Rolexes from the Datejust, Day-Date, Yacht-Master and other models. His watches have custom diamond-encrusted dials and bands.

Patek Philippe

Patek Philippe is a premium Swiss watchmaker that Drake regularly wears. He has been seen with their Nautilus, Aquanaut and Calatrava watches, ranging from $20,000 to over $100,000 in price.

Audemars Piguet

Drake has rapped about his “AP” watches and owns several styles, including their Royal Oak Offshore and limited edition pieces with tourbillon complications.

Richard Mille

Richard Mille timepieces are technological marvels, with extremely high price tags. Drake has shown off a rare RM 69 watch worth over $1 million.

Drake’s Favorite Jewelry Brands

Drake also spends big when it comes to jewelry – he loves rocking unique chains, bracelets and earrings. Here are some of his preferred jewelry designers:

Chrome Hearts

In addition to their clothes, Drake wears Chrome Hearts jewelry including their iconic dagger and gothic cross pendants.

Virgil Abloh and Off-White

Drake has worn one-of-a-kind pieces designed by Virgil Abloh, often featuring Off-White branding.

Maya Jewelry

With stores in Toronto, Maya Jewelry has customized chains for Drake including a diamond-studded owl pendant for his OVO brand.

Jacob & Co.

For ultra-luxe chains and bracelets dripping with colored gems, Drake opts for Jacob & Co. He owns a $150,000 Jacob & Co. watch.

Alex Moss

Drake has rocked unique custom pendants by celebrity jeweler Alex Moss, including owl, lion and pyramid designs.

Drake’s Favorite Luxury Accessory Brands

Drake enjoys the finer things and has favorite accessory brands beyond clothes, shoes and jewelry:

Lucas Hugh

For high-end activewear like branded tracksuits and gym bags, Drake wears Lucas Hugh pieces.

Louis Vuitton

Drake carries Louis Vuitton bags as well as their signature patterned Keepall duffles when traveling.


For a traveling rapper, Drake uses sleek suitcases from the brand Away. He has their polycarbonate luggage in white and metallic colors.


Drake was spotted carrying a leather laptop sleeve from Bellroy, known for their minimal wallets and accessories.

Tom Ford

In addition to wearing Tom Ford suits, Drake dons the designer’s sunglasses to finish his looks.

Drake’s Favorite Scents and Cologne

Smelling good is clearly important to Drake and he has name-dropped fragrances in his songs. Here are some of his preferred scents and colognes:

Creed Aventus

This premium men’s fragrance has been a Drake favorite since early in his career. With notes of pineapple, birch and musk, it has become an iconic scent.

Tom Ford Tobacco Oud

This luxurious Tom Ford fragrance has sweet tobacco and woody oud notes. Drake has mentioned its clean, masculine aroma in his music.

Chanel Bleu de Chanel

When asked about his favorite scent in interviews, Drake has named Chanel Bleu. The classic men’s cologne is known for its citrus, sandalwood and cedar notes.

Maison Francis Kurkdjian Bacarat Rouge 540

The opulent scent from Francis Kurkdjian features notes of saffron, amberwood and cinnamon. Drake was introduced to it by a co-producer and enjoys its complexity.

Le Labo Santal 33

This unisex fragrance mixes sandalwood, cedar, ambroxan and leather. Drake has recommended Santal 33 and apparently buys it in bulk.

Drake’s Favorite Alcoholic Beverage Brands

Champagne is a signature drink for Drake and he has created his own brands of liquor. Let’s look at some of his preferred alcohol brands:

Champagne Papi

Drake’s champagne needs are covered by his own private label brand called Champagne Papi, naturally named after his Instagram nickname. It’s a prestige bottling of Mod Sélection champagne.

Virginia Black Whiskey

This award-winning bourbon was launched by Drake in 2016. Virginia Black sources premium bourbon and finishes it with decadent notes of vanilla and chocolate.

Cîroc Vodka

Drake has a brand ambassador deal with Cîroc and frequently makes promotional appearances and posts for the vodka company. He has helped create Cîroc flavors like Red Berry and Summer Watermelon.

Dom Pérignon

When it comes to champagne, Drake has also professed his love for the legendary Dom Pérignon brand. He’s been known to order multiple bottles when out celebrating.

Cabernet Sauvignon

While Drake loves bubbly, he will also sip high quality Cabernet Sauvignon wines. He seems to favor the bold, aromatic red varietal.


To summarize, some of Drake’s very favorite brands include:

  • Clothing: Nike, Stone Island, Chrome Hearts
  • Shoes: Nike, Adidas Yeezy
  • Watches: Rolex, Patek Philippe
  • Jewelry: Chrome Hearts
  • Cologne: Creed Aventus
  • Alcohol: Champagne Papi, Virginia Black Whiskey

It’s clear that Drake’s personal style involves curating a collection of trendy streetwear mixed with sophisticated luxury brands. He enjoys expressing himself through fashion almost as much as through his music. Drake has an affinity for soft, versatile clothing basics in neutral palettes from his favorite labels. His shoe game is untouchable, rocking rare collaborations and exclusives. Drake tops off his high fashion looks with opulent watches, jewelry and accessories. He also makes scent and alcohol integral parts of his brand image. Staying on-trend with Drake requires both a tastes for hypebeast kicks and the budget of a celebrity!